Our Story

Noblist was founded in 2019 by Betül Ulusoy, a married woman with two children and a dog, who has dreamed of creating her own brand for many years. She grew up with fabrics since childhood, inherited her tailoring skills from her grandmother, and has fabric pattern knowledge from her experience in the retail industry.

As its name suggests, Noblist stands for Noble Summer Design from Istanbul,
It is a brand originating from Istanbul that represents nobility on the beach.

Emphasizing that a design is not created solely based on the fashionable colors and lines of that year, Noblist advocates that a person should feel comfortable in the product and that it should appeal to their own eyes and heart, with the principles of simplicity and timelessness.

Inspired by nature, the Noblist brand's fabrics reflect elements of nature and the ecosystem. The collections are comprised of environmentally friendly, sustainable 100% cotton, 100% cotton voile, and 100% linen fabrics. The meticulous work in their patterns embodies the comfort hidden behind elegance.

Above all, Noblist is a brand with a woman's touch on every detail; women create the design, draw the patterns, create the buttonholes, apply the interfacing, thread the needle, sew the label, and iron the final pieces. Furthermore, by incorporating the handcrafted work of housewives into the details of some of the collection's pieces, they both support women and contribute to the continuation of traditional handicrafts.

OUR STORY

Noblist was founded in 2019 by Betül Ulusoy, who had dreamed of creating her own brand since her childhood. Growing up with her grandmother, she fell in love with fabrics and patterns and how her grandmother created her own designs. Her inherited tailoring skills and her interest in fashion led the way to her career in retail sector where she had spent many years as a professional. Betül is happily married with two children and a golden retriever.

Noblist; Noble Summer Design was born and came into life in Istanbul and represents 'nobility' at the beach. Underlining that a design is not created solely on a single year's fashion colors and styles, Noblist strongly believes that one should feel comfortable in it and the design must appeal to her own eyes and heart with the principle of simplicity and timelessness.

Inspired by Nature, the brand tells an enchanted story about elements of nature and its ecosystem. The collections consist of environmentally friendly sustainable 100% cotton, 100% cotton voile and 100% linen fabrics. The attentive work in its patterns represents comfort hidden behind elegance.

Most importantly, Noblist is a brand touched by women in every step of the way. A woman creates the design, a woman draws that design, a woman removes the mold, then another opens the marrow and puts the molasses, passes the needle through the thread, sews the label, and does the final iron. Noblist also takes pride in contributing to the continuation of traditional handicraft and supporting housewives by including their work in some pieces of its collection.